Over the last 10 years, there has been a strong trend for organisations to move their IT development overseas, to lower cost regions such as India. Recently, we have seen a growing discussion around the real cost/benefit of this practice.

This article presents a clear view of the value that can be derived from off-shoring your marketing efforts, and other customer facing assets. I strongly suggest considering these points, presented by a marketing team in India, in the decision to off-shore efforts.